Many trade exhibitions have a similar thread where attendees extol the virtues of the most ostentatious, eye-catching booths or exhibits. However, this approach often backfires spectacularly for businesses. Even seasoned businesses frequently commit these same four trade show mistakes.
1) Confusing Quantity with Quality
Some businesses think “go big or go home” is the only option to make an impact. Your massive trade show installation won’t be effective without the other components, such as a compelling message and eye-catching visuals. If you want an extensive island exhibit, think about how to set it up. The space may seem disorganized and unfocused without clearly defined areas (such as a meeting room for sitting down with clients, a place for leads to pick up print materials, and an area for instructional demonstrations). However, if open space is abundant, it will look vacant. If you overbuy space that you can’t effectively fill, customers may view that as an indication of lousy preparation on your part. A better first impression can be made in a smaller environment that is well-organized, functional, and stylish.
2 Messy Trade Show Display
Flyers and freebies should be presented and distributed with restraint, regardless of the venue size or the amount of information you wish to disseminate to attendees. Many exhibitors also struggle with arranging their trade show booth tables, kiosks, and other items in a way that is both visually appealing and functional for attendees. Don’t create a barrier like a long table across the front of your installation; it will make it harder for people to approach you and your work. Trade show setup furniture should be kept to a minimum. Your fair trade setup needs a kiosk with information, smaller tables at an angle toward the back, and a small table for meetings. Remember that an overabundance of distractions on the exhibition floor will turn off many consumers. If something isn’t needed, get rid of it.
Thirdly, Communicating Confusingly
Another issue that might arise from too much chaos and disorganization in your booth space is your message becoming muddled. Both excessive text and visual clutter are tiring to the eyes. Remember that most convention goers will give your booth no more than five seconds of their undivided attention as they make their way from one to the next. Your audience needs to know who you are, what you do, and what problems you can solve for them. After a contract is closed, you can provide more details to customers. Don’t give the wrong impression by overloading your fair trade display with too much information. Don’t give potential customers everything they desire.
4. Ignoring Routine Sanitation
On the first day of an event, the majority of the setups will have a polished, professional appearance. On the convention’s final day, most booths already have a worn, disheveled appearance. Brochures are either missing in their whole or are disorganized. There are damp areas and drink stains all over the carpet. The staff, too, is messy. Your trade show setup can’t afford to have this happen. You may make a big difference by spending just 15 to 20 minutes every night after the floor closes, tidying up, restocking fliers, dusting, and polishing the furniture. Doing so daily is simple and will maintain your space looking more polished than its competitors.
Investing in a well-planned trade fair display is an excellent first step. A competent design team can advise you on the optimal booth size and layout to best present your brand.
By guiding clients through designing and building custom tradeshow booths that highlight their company’s strengths and effectively communicate their message, Xtreme Xhibits saves them time and money. Call 2100 299 5000 or visit http://www.xtremexhibits.com/contact.html to speak with an expert about San Antonio trade show installation.
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