The Single Biggest Mistake Made in Real Estate Advertising and How to Prevent It

MISTAKE NO. 1:

“I have no idea where my next sale will come from because the market is so slow right now.”

When the economy is bad, and business is slow, how often do you hear that phrase? Restricting your spending makes sense.

“What! What, at this time, are you recommending that I put money into my company?

Cutting back on spending makes sense, but this approach is rooted in a “scarcity” mentality. When you have a scarcity mindset, you look for ways to make do with less internally and externally (regarding resources and opportunities).

The energy flowing to your company is then restricted. You already have a problem if you’re starting of the gate worrying about how little you have to work with. Hence, THE GIGANTIC BUGAP.

Are you stifling the vitality of your company? Some warning indications include:

First, what do you think?
Insufficient Clientele

My rivals are luring away my customers.

In today’s market, I cannot succeed.
Here’s something that shows the scarcity mentality in action:

Because of the influx of new agents into the market, competition is fierce. Perhaps I need to grow up and get a real job.

Do you ever wonder that?

What feelings do you have, number two?
Fear

Stress

Struggle

Anxiety

Worry
Worry, dread, and doubt are normal responses to the ideas above. You can’t seem to shake these bad vibes, even though you know they’re blocking you from success in business and financial success. What you focus on grows. Therefore, if you dwell on your misfortunes, such as your lack of financial resources, you will continue to experience them.

3. MOVES

You can’t help but let your limited resources color your outlook and behavior when you’re paralyzed by a scarcity mentality. Saying something like, “I was going to take the weekend off, but now I better not,” is an example of this. I don’t want to miss a call from a potential customer since business is slow right now.

Do you see how this reflects a mindset of scarcity? Just what are they lacking? Yes, “self-care and self-maintenance” is the correct answer. When resources are scarce, this is one of the things that gets dropped. Because you’re worried about coming up short, you don’t prioritize your health and well-being.

So, where exactly are we doing wrong?

The primary error you are making is allowing external factors, such as the economy, to shape your outlook. If the economy is struggling, so are you. This mentality is called “reactive” by Stephen Covey. You feel you are being “reactively” dealt with rather than “proactively” making decisions, and your enterprise suffers as a result.

Being proactive means operating from an inward place of prosperity consciousness rather than external factors like the economy’s health or the stock market. Instead of relying on external factors to determine how you’re feeling, you should examine your ideas, feelings, and behaviors. In essence, you develop the mentality of a life’s purposeful designer.

The answer:

If one’s frame of mind is to blame, how does one adopt a more optimistic outlook?

1. Resolve to cultivate a “prosperity” outlook

A “prosperity” mindset isn’t something you inherit; it’s something you cultivate over time. Consider it a muscle that needs to be worked out. The more you work out a muscle, the stronger it will get.

The “prosperity” mentality is the same way. One thing that all prosperous people share is faith in themselves and their ability to bring wealth into their lives. Opportunity knocks, and they find it… everywhere. Why? Because they aimed for a state of mind in which they felt prosperous regardless of external circumstances.

2. Take on the mindset of winners.

Changing from a state of scarcity to one of abundance is all it takes to adopt a success mentality. Having a set of ideas that are harmonious and prosperous thinking is the key to making that transition. Some famous people have said similar things, such as Walt Disney: “All of our dreams come true if we dare to pursue them.”

The core values of the successful are as follows:

Adapting to new circumstances is encouraged because they often lead to better outcomes.

Think about what you want and act as though you already have it. Leave the “how” up in the air.

Each problem can be solved, and each question can be answered.

The process of mapping the uncharted can be unpleasant.

They will persevere through any difficulties and achieve their goals.

To flourish, there must be an influx of capital.
If you commit to the above concepts, you’ll find that your business benefits from increased pleasant feelings.

3. Identify your goals specifically.

If you aren’t sure what you desire, the universe can’t provide it to you. If you’re having trouble getting past the “want” stage, that’s on you. Recognize that wanting anything at all, to whatever extent, is not just acceptable but essential.

The most important thing is to know precisely what you want out of your company. Far too often, I hear people utter “I want to be successful” without ever defining that term for themselves. Think about how you want your professional life to be in a year from now. Imagine yourself doing the rewarding job and keeping track of the number of hours you put in each week. Consider the kind of persons with whom you feel most comfortable interacting. Describe your perfect customer. Do they have drive, confidence, and appreciation for your expertise? In a year from now, how much money do you expect to make? How much do you make annually or monthly?

Put to rest all competing worldviews, 4.

What core beliefs do you hold that prevent you from living the professional life of your dreams? When people are open with me about the things that are holding them back in life, I often hear the following beliefs:

“I enjoy working independently, but I’m not very good at selling my services.” (Remember that it’s just a theory.)

That “I’m not smart enough or energetic enough to achieve what I want.” (Remember that it’s just a theory.)

I can’t make anything near what I was hoping to in this market for real estate. (Remember that it’s just a theory.)

5. Act with inspiration, not panic.

How do you plan to proceed? Is your motivation to act based on your anxiety levels? If so, what you do next may be driven more by panic than by any higher purpose.

Can you define inspired behavior? Intuition and following one’s gut are the keys to taking inspired action. You trust your gut and follow your instincts rather than waiting for someone to offer you a formula.

If you’re acting on inspiration, you’ll notice a difference in how you feel and the outcomes you achieve. As a result of your calm and assured demeanor, you may experience any of the following outcomes:

Enhanced customer base

Earnings Boost

Motivation to strive harder
Remember that paying attention to the wrong things is THE BIG MISTAKE.

Don’t allow your mood be dictated by your surroundings. Do what successful people do and always think positively. Whatever the state of the market, always keep in mind the need of increasing the power flowing into your company.

Even more so, when things look bleak, you should avoid adopting a scarcity mentality. Instead, adopt an attitude of affluence and seek inward for creative methods to promote oneself.

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Dr. Maya Bailey is a licensed psychologist with 30 years of experience who focuses on empowering Real Estate Professionals to achieve their goals of increased income, improved quality of life, and expanded clientele.

Go to http://www.90daystomoreclients.com for a free special report and “audio mentoring session”: 7 Simple Strategies to More Clients in 90 Days, and learn actionable steps you can take to “master your psychology” regarding client acquisition and business expansion. Dr. Maya Bailey can be reached at 707-799-5412 or.

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